PUBLIC RELATIONS	Implementing planned programs of action that serve both the client's and the public's interest; giving our clients the ability to respond to breaking news in real time and have a voice in the issues shaping their industries.
MARKETING	Developing strategies and customizing approaches that fit an individual client's needs; conducting market research and creating relevant messages that reflect their bottom-line goals and objectives.
ADVERTISING	Promoting companies through the utilization of both print and electronic media and a variety of collateral types. This includes handling concept development, design and production, media buying and placement and post-production details.
MEDIA COORDINATION	Seeking out and creating media relationships that are conducive to positive coverage for clients. This can be as simple as arranging and scheduling a media interview to coordinating a full-scale press conference. For the Bakersfield Business Conference, the company has handled the creation and dissemination of press kits, the designation of media credentials, the scheduling of media interviews and broadcasts and details pertaining to press tent set-up and operation. This includes supporting the construction and installation of a facility to accommodate 500 members of the press and managing security issues. Staff has also served as on-site escorts for production crews and other media constituents.
MEDIA TRAINING	Training company spokespersons on how to handle the media-from unplanned interviews to formal press conferences. This includes developing talking points, coaching individuals in writing and speaking in sound bites and helping them position their company and themselves in the most positive manner.
EVENT PLANNING	Developing and coordinating events ranging from grand openings and fund-raisers to corporate sponsorships and special events. This includes the development of collateral, signage and displays and maximizing a client's overall exposure and investment.
GRAPHIC DESIGN	Creating and developing graphic materials that are unique and project-specific. Projects can be as complex as developing a business system and materials for public presentations or as simple as creating a company logo. The company frequently produces brochures, print ads, outdoor advertising and specialty items for clients.
CRISIS COMMUNICATIONS	Managing and handling corporate communications during a crisis. The company serves on the crisis response team for a major oil company and has responded to a well explosion, a fire at a processing plant, the mechanical malfunction of a medical transport helicopter, picketing and protest demonstrations a hazardous waste spill and shootings/stabbings on a college campus. Cynthia Pollard is a certified crisis communication consultant through the Crisis Management Institute in Louisville, KY and serves as a member of their network of consultants for the West Coast.
VIDEO PRESENTATIONS	Assisting companies, both large and small, with projects ranging from corporate orientations to sales and marketing videos-from concept development to final production, including script writing, production and post-production coordination.
LEGISLATIVE ADVOCACY	Managing legislative issues on behalf of a client. This includes developing the message strategy, meeting with elected officials, developing and managing the media strategy, appearing before legislative bodies and coordinating project application at the city, county, state and national levels.